Wednesday, August 12, 2009

Ultimate co-branding in personal brands

We all heard of co-branding when we speak of commercial brands (products, services and companies). Co-branding means that two brands of similar power join forces in delivering more value to their customers.

When it comes to personal brands, co-branding is much more often used. We go to a party with someone, we spend time with friends, we team up with colleagues for projects at work or we buy presents in a group for a common friend.

The ultimate co-branding in personal brands is marriage when two brands join forces for a lifetime.


  1. ideally speaking "for a lifetime" :) If not...rebranding is required!

    Can you rebrand a person?

  2. It's not imposible to rebrand a person, but it's not at all easy.