We all heard of co-branding when we speak of commercial brands (products, services and companies). Co-branding means that two brands of similar power join forces in delivering more value to their customers.
When it comes to personal brands, co-branding is much more often used. We go to a party with someone, we spend time with friends, we team up with colleagues for projects at work or we buy presents in a group for a common friend.
The ultimate co-branding in personal brands is marriage when two brands join forces for a lifetime.